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Thomas McGinley

Vice President, Campaign Management

Thomas's Articles, Blog Posts, Webinars and More

How to Choose the Right Omni-Campaign Management Solution

Your organization has decided that it needs to select a new omni-channel campaign management solution and they have asked you or your department to lead the effort. 

But what’s really most important in making this decision?  What should you really spend your time and money on while assessing and evaluating the various campaign management tools available? 

Your organization must place a high emphasis on two often overlooked considerations: