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Todd Bowman

Sr. Director, Amazon & eRetail
Todd Bowman

Todd is the Senior Director, Amazon & eRetail at Merkle. With over 10 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Amazon & Product Marketplaces team to ensure that Merkle clients receive industry-leading service through proper feed optimization and management.  Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations.

Todd's Articles, Blog Posts, Webinars and More

Winning on Amazon, Beyond the Buy Box

Winning on Amazon, Beyond the Buy Box

With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates to competitors.

How to Survive in an Amazon World: Should You Be Selling on Amazon?

Despite Amazon’s decrease from its 2016 value of 55 percent, it still owns the majority of product-related searches and should be a serious factor in resellers’ and manufacturers’ future growth strategies.