Todd is the Senior Director, Amazon & Product Marketplaces at Merkle. With over 11 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Shopping, and Amazon & eRetail teams to ensure that Merkle clients receive industry-leading service through proper feed optimization and management. Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations. He holds accreditations for Sponsored Ads through the Amazon Advertising Accreditation Program.
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Amazon Advertising RFP Questions You Should Ask Agency Partners
What are the most important questions for vetting and deciding on an agency for Amazon ads management?
Todd Bowman |
Published on: Sep 05, 2018
Todd Bowman, senior director of Amazon and eRetail for the ad buying firm Merkle, said that while the changes make it easier to understand the names of Amazon's ad products, the revamp will not change how he buys ads.
Todd Bowman, Emily Anthony, Danielle Waller |
Published on: Jan 31, 2018
With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates t
Todd Bowman |
Published on: Jan 30, 2018
Despite Amazon’s decrease from its 2016 value of 55 percent, it still owns the majority of product-related searches and should be a serious factor in resellers’ and manufacturers’ future growth strategies.