Todd Bowman - USE THIS ONE

Sr. Director, SEM & FEEDS
Todd Bowman

Todd has been with Merkle for 10 years and heads up the Feed Management team as the Senior Director, SEM and Feeds. Todd’s team successfully manages Bing Shopping through close coordination with the SEM teams to provide strong results for clients through Merkle’s performance-based campaign and bidding strategies. He also works closely with his team to ensure that Merkle’s Feed, Shopping, Amazon, and CSE clients receive industry-leading service through proper feed optimization and management.  Todd is a recognized thought-leader on Shopping Campaigns and PLA management and has presented on the topic at multiple Merkle Roadshows and SMX conferences. 

Todd's Articles, Blog Posts, Webinars and More

Winning on Amazon, Beyond the Buy Box

With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates to competitors.

How to Survive in an Amazon World: Should You Be Selling on Amazon?

Despite Amazon’s decrease from its 2016 value of 55 percent, it still owns the majority of product-related searches and should be a serious factor in resellers’ and manufacturers’ future growth strategies.

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Google Shopping Campaigns Available To All Advertisers

As posted on Google's AdWords blog: "Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google.