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Todd Bowman

Sr. Director, Amazon & eRetail
Todd Bowman

Todd is the Senior Director, Amazon & eRetail at Merkle. With over 10 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Amazon & Product Marketplaces team to ensure that Merkle clients receive industry-leading service through proper feed optimization and management.  Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations.

Todd's Articles, Blog Posts, Webinars and More

How can Amazon chip away at the duopoly?

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities.

TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle

The industry now has access to more location data than ever before through data collected from apps, cell phones, etc. In this context, we spoke to Todd Bowman, Director, SEM and Feeds, Merkle, to understand the current state of location data, how Merkle works with location data technologies, and how it is disrupting the way omnichannel marketing is executed globally.

Webinars We suggest...

Winning on Amazon, Beyond the Buy Box

With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates t
Topics: Amazon and eRetail Marketing