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Tony Tra

Consultant, Customer Strategy Group
Tony Tra

Tony is a consultant within the Customer Strategy Group at Merkle where he has contributed to the development of successful customer engagement strategies and marketing initiatives for organizations across industries such as financial services, high technology (B2B), retail (e-commerce), pharmaceutical, and entertainment.

Prior to joining the Merkle, Tony was a consultant with Booz Allen Hamilton, where he led strategic planning and stakeholder engagement efforts for U.S. Department of Homeland Security national public-private and critical infrastructure focused cybersecurity programs. Previously, Tony managed strategic branding, marketing, and advertising programs for resort properties as a Marketing and Advertising Supervisor for MGM Resorts International.

Tony holds an MBA from the George Washington University and a B.A. in Marketing and Communications from the University of Nevada, Las Vegas.

Tony's Articles, Blog Posts, Webinars and More

Don’t Do It Yourself: Things to Consider to Avoid a Customer-Centric Transformation DIY Fail

Advancing your organization to become customer centric requires the right resources, skills, teams, processes, and technologies. As you prepare for this undertaking, you will need to determine if you have the necessary in-house skills for successful planning, development, and deployment of your organization’s customer-centric transformation.

How to Overcome Bias from Disengaged Survey Panelists

Even when you've taken the right steps to collect quality survey responses, you still need to adjust for respondent bias.