Tony is a consultant within the Customer Strategy Group at Merkle where he has contributed to the development of successful customer engagement strategies and marketing initiatives for organizations across industries such as financial services, high technology (B2B), retail (e-commerce), pharmaceutical, and entertainment.
Prior to joining the Merkle, Tony was a consultant with Booz Allen Hamilton, where he led strategic planning and stakeholder engagement efforts for U.S. Department of Homeland Security national public-private and critical infrastructure focused cybersecurity programs. Previously, Tony managed strategic branding, marketing, and advertising programs for resort properties as a Marketing and Advertising Supervisor for MGM Resorts International.
Tony holds an MBA from the George Washington University and a B.A. in Marketing and Communications from the University of Nevada, Las Vegas.
Tony's Articles, Blog Posts, Webinars and More
Using Marketing Automation to Enable Customer Journeys
Marketing automation tools can make campaigns easier for us by taking out monotonous tasks such as sending emails, posting on social media, or updating websites, but we can’t just pull them out of the box, set them and forget about them.
Topics:
Customer Strategy
How to Protect Your Survey from Disengaged Responders and Ensure Quality Data
Online surveys are powerful tools, however disengaged responders can render survey data unusable. Find out how to ensure survey response quality here.
Topics:
Data and Analytics
