We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Toshi Yumoto

Director, Analytics

Toshi has over 15 years of experience in qualitative research, measurement and psychometrics with emphasis on research design, program evaluation, data mining and predictive modeling to help marketing organizations better utilize research and analytics to drive their customer-centric strategies. Toshi has been published and presented in over 50 academic journals and currently serves as a professional reviewer for PLoS ONE, Journal of Alzheimer's, and Journal of Research in Nursing and Health. Toshi has a Ph.D. from the University of Maryland College Park in Measurement, Statistics and Evaluation and a master's from Adler School of Professional Psychology in Counseling Psychology.

Toshi's Articles, Blog Posts, Webinars and More

Bayesian Network: Strutting Its Stuff on the Connected Modeling Catwalk

Statistical and psychometric modeling is my passion. Completing a complex model gives me a sense of accomplishment and satisfaction. But it’s not just about delivering a model — a big question for me is always how it will be used to achieve business results.

Research in this area can be disconnected from business process and impact, either because it is too focused on methodological issues in very narrow context or just too complex to implement. The big focus should be on connecting results from complex models to action.