Statistical and psychometric modeling is my passion. Completing a complex model gives me a sense of accomplishment and satisfaction. But it’s not just about delivering a model — a big question for me is always how it will be used to achieve business results.
Research in this area can be disconnected from business process and impact, either because it is too focused on methodological issues in very narrow context or just too complex to implement. The big focus should be on connecting results from complex models to action.