As a Director of Strategy & Insights at Merkle, Tristen helps clients create and implement loyalty strategies that drive engagement and create deep relationships between a brand and the consumer. She has over 18 years of consumer marketing experience across several industries including, pharmacy, retail and CPG. She is passionate about partnering with clients to develop innovative customer experiences that drive emotional loyalty and business results. Obsessed with developing first-class consumer experiences, she consistently investigates new ways to enhance the customer journey through personalization, data and engagement.
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