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Uday Vir Nayar

Director, Digital Strategy

Uday's Articles, Blog Posts, Webinars and More

Considerations For B2B Marketers When Applying AI To Account-Based Marketing

Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has the power to parse vast amounts of data, in order to bring efficiency to every phase of a B2B buyer’s journey.

Using Content for Effective Lead Generation

B-to-B marketers can gain a huge edge on the competition with effective content marketing. Here are five considerations for turning content in to high quality leads.