Uzra Edery is the VP of Strategy & Transformation at Merkle. She has over 10 years of management consulting experience delivering large-scale customer-centric transformation projects. At Merkle, Uzra is focused on leading customer strategy and roadmap projects for leading clients across Financial Services, Travel Media & Entertainment, High Tech and Communications.
Prior to joining Merkle, Uzra held various positions at Accenture, Nokia, and American Express. Her background includes customer data strategy and analytics, mobile and digital measurement strategy, competitive benchmarking, business modeling and financial analysis to support new product development and go-to-market strategy for digital travel products.
Uzra has an MBA from the University of Oxford, Oxford, England and a B.S. in Mathematics from Davidson College, Davidson, NC.
Uzra Edery |
Published on: Nov 09, 2016
Customer-centric transformations, much like running marathons, require commitment, determination, and discipline. Both appear to be lengthy, grueling, iterative, and laden with uncertainty and risks every step of the way.
Uzra Edery |
Published on: Feb 25, 2016
Can traditional segmentation models really address the needs and behaviors of the modern consumer — increasingly unpredictable, always connected, socially influenced, and decreasingly brand loyal? Is segmentation still relevant in a world of mass-personalization?