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Wendy Orleman

Nonprofit Strategy Director

Wendy's Articles, Blog Posts, Webinars and More

Donor Relationship Transformation Through Personalization

The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.

5 Key Elements to Launching a Grateful Patient Program

Five fundamental steps to launch a successful patient fundraising program.