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Will Bordelon

Global Chief Client Officer
Will Bordelon

As global chief client officer, Will is responsible for all of Merkle's clients in the Americas and the global account management platform, driving consistency in client partnerships across markets.  This includes Merkle’s industry vertical go-to-market teams, as well as client P&L. Will also has responsibility for Merkle’s customer strategy group, leading business transformation initiatives and defining customer strategies which we support through our performance marketing and CRM capabilities. 

Will is an experienced global executive with over 20 years in professional services leadership roles across digital advertising, marketing technology, CRM, and management consulting. Reporting to the CEO, Will is a member of Merkle’s executive committee. Prior to joining Merkle, Will held various leadership roles with Acxiom Corporation, including six years overseas in China, Singapore, Australia, and New Zealand. Will led Acxiom’s Asia Pacific growth strategy and worked with global brands to advance customer-driven business strategies in the region. 

Will holds a bachelor’s degree in international economics from Louisiana State University and lives in New York City where he is an avid sailor in the short summers and skier in the long winters. 

Will's Articles, Blog Posts, Webinars and More

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Financial Services Industry News: December 2015

This month's financial services report includes a look at "Google Compare," Google's mortgage comparison tool, the continued growth of in-store mobile payment, the growing worry about retirement savings possessed by women and more. Download it today.