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Will Bordelon

Global Chief Client Officer
Will Bordelon

As global chief client officer, Will is responsible for all of Merkle's clients in the Americas and the global account management platform, driving consistency in client partnerships across markets.  This includes Merkle’s industry vertical go-to-market teams, as well as client P&L. Will also has responsibility for Merkle’s customer strategy group, leading business transformation initiatives and defining customer strategies which we support through our performance marketing and CRM capabilities. 

Will is an experienced global executive with over 20 years in professional services leadership roles across digital advertising, marketing technology, CRM, and management consulting. Reporting to the CEO, Will is a member of Merkle’s executive committee. Prior to joining Merkle, Will held various leadership roles with Acxiom Corporation, including six years overseas in China, Singapore, Australia, and New Zealand. Will led Acxiom’s Asia Pacific growth strategy and worked with global brands to advance customer-driven business strategies in the region. 

Will holds a bachelor’s degree in international economics from Louisiana State University and lives in New York City where he is an avid sailor in the short summers and skier in the long winters. 

Will's Articles, Blog Posts, Webinars and More

New Players in Financial Services Making Big Waves

With competition across financial services becoming stiffer, the need to innovate and plan more effectively is becoming stronger. To defend market share, remain competitive, and grow, traditional players must become more customer centric and adapt to the customers’ demands. Here's why and how.

Staying Relevant in the Age of Disruption

Competition in the banking industry is getting stiffer. The need to innovate is becoming more urgent, as is the need for traditional institutions to plan more effectively. There is tremendous pressure to understand what consumers want. Established players must adapt quickly to defend their market share, remain relevant, stay competitive and grow.

A report from SAP and Bain & Company warns that financial industry outsiders are challenging the status quo, putting 32% of banking revenues at risk by 2020. These disrupters are actively pushing into every part of the financial services sector. They’re basically telling traditional institutions, “Hey, I can innovate faster than you can evolve.”

Blog We suggest...

Financial Services Industry News: December 2015

This month's financial services report includes a look at "Google Compare," Google's mortgage comparison tool, the continued growth of in-store mobile payment, the growing worry about retirement savings possessed by women and more. Download it today.