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Will Bordelon

Global Chief Client Officer
Will Bordelon

As global chief client officer, Will is responsible for all of Merkle's clients in the Americas and the global account management platform, driving consistency in client partnerships across markets.  This includes Merkle’s industry vertical go-to-market teams, as well as client P&L. Will also has responsibility for Merkle’s customer strategy group, leading business transformation initiatives and defining customer strategies which we support through our performance marketing and CRM capabilities. 

Will is an experienced global executive with over 20 years in professional services leadership roles across digital advertising, marketing technology, CRM, and management consulting. Reporting to the CEO, Will is a member of Merkle’s executive committee. Prior to joining Merkle, Will held various leadership roles with Acxiom Corporation, including six years overseas in China, Singapore, Australia, and New Zealand. Will led Acxiom’s Asia Pacific growth strategy and worked with global brands to advance customer-driven business strategies in the region. 

Will holds a bachelor’s degree in international economics from Louisiana State University and lives in New York City where he is an avid sailor in the short summers and skier in the long winters. 

Will's Articles, Blog Posts, Webinars and More

Blog We suggest...

Financial Services Industry News: November 2015

This month's financial services report includes a look at the prospect for interest rates to rise, the preparedness of small businesses for cyberattacks, the growth of "robo-advisors" and more. Download it today.
Blog We suggest...

Financial Services Industry News: September 2015

With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business.
Blog We suggest...

Financial Services Industry News: August 2015

With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business.
Blog We suggest...

Financial Services Industry News: July 2015

The 2016 budgeting season is here! And Merkle’s monthly Financial Services Industry News reports on the leading news and trends to keep you informed on new opportunities and potential threats in your business.
Blog We suggest...

Financial Services Industry News: April 2015

With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business.
Blog We suggest...

Financial Services Industry News: March 2015

With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business.
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