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Yara Lutz

Senior Vice President, CRM
Yara Lutz

Yara's Articles, Blog Posts, Webinars and More

How Personalized Experiences Lead to Repeat Customers

Maximizing the lifetime value of each existing customer can help retailers create incremental gains in the millions over time. To do this effectively comes down to strategy, and ultimately understanding your customers, their behaviors, and what drives them to purchase.