Yara is Chief Operations Officer (COO) for the Client Leadership Group. In this role, Yara is responsible for building an integrated operational platform that brings continuity to how Merkle approaches Client Management. As COO, Yara will partner with the Client Leadership Group to provide tools and processes required to deliver exceptional client and team experiences.
Yara is a seasoned marketing expert with over 20 years of digital marketing experience. Prior to Merkle, Yara served as SVP of Client Success at Cheetah Digital, where she managed the P&L for North America. Yara was responsible for client relationships and overall satisfaction of clients across all key verticals, partnering with some of the world's largest brands to improve their customer relationships through data-driven strategies and marketing technology.
Yara Lutz |
Published on: Feb 18, 2020
Maximizing the lifetime value of each existing customer can help retailers create incremental gains in the millions over time. To do this effectively comes down to strategy, and ultimately understanding your customers, their behaviors, and what drives them to purchase.
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