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Zach Woith

VP Loyalty Strategy, 500friends, a Merkle Company
Zach Woith

Zach is responsible for developing strategies to improve customer loyalty and increase the lifetime value of customer relationships for 500friends client partners. Serving as lead strategist, he provides clients direction in framing the business case and ROI opportunity, formulating program structure, and identifying opportunities for ongoing optimization. Prior to joining 500friends, Zach held multiple eCommerce management roles with hpdirect.com, including launching and managing their highly successful loyalty program. Previously, he held other category management and marketing roles with Hewlett-Packard. Zach holds an M.B.A. with a concentration in Strategic Marketing from Indiana University, Kelley School of Business.

Zach's Articles, Blog Posts, Webinars and More

Retention and Loyalty. The End is only the Beginning.

Retention and Loyalty. The End Is Only the Beginning.

Learn how to better leverage digital tactics; addressable marketing and owned media experiences for cross-sell, upsell and retention.  

From Identification to Loyalty: How to Ensure a Successful Customer Journey

From Identification to Loyalty: How to Ensure a Successful Customer Journey

Join Merkle and Gigya for this webinar to learn how to create a seamless program enrollment process, build an enhanced view and segment in real-time, and how to enhance the dynamism of your loyalty program.