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Zhengda Shen

APAC President - Merkle / CXM
Photo of Zhengda Shen

Zhengda "Z" Shen has been a member of the Merkle executive committee for more than a decade, playing an integral part in driving the company's growth to become a US$1billon company. He has served in various executive roles including company’s Chief Operating Officer and Marketing Solutions Leader globally.

Since Merkle's acquisition by dentsu in 2016, he has been responsible for business expansion, primarily through mergers and acquisitions. As President of Merkle and CEO of dentsu CXM APAC, he currently leads dentsu's Customer Experience Management (CXM) Line of Business in the Asia Pacific region and serves as the executive leader for dentsu APAC's data and products across all business lines.

Z has a proven track record building world-class teams that deliver exceptional results for elite brands across various industries. With deep background in data, analytics, technology, digital marketing, and transformation, Z operates not only as an executive leader but as a practitioner across these disciplines.

Zhengda holds a master's degree in applied statistics from The Ohio State University and a master of business administration degree from Johns Hopkins University.