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Zhengda Shen

President, Merkle APAC
Zhengda Shen

Zhengda "Z" Shen oversees Merkle's analytics and data businesses, core pillars of Merkle's connected CRM capabilities and value proposition. Z provides oversight for delivery of quantitative marketing solutions to Merkle clients and is responsible for developing the operating group's future direction and growth strategy.

Z also serves as the President of Merkle's Asia Pacific business overseeing Merkle's global delivery centers in China as well as the development of businesses in the APAC region.

Z joined Merkle in 2000 and has served the company in a variety of leadership positions. Prior to his current role, Z held the position of EVP, Chief Operating Officer overseeing technology and operations. Earlier, he held leadership positions as SVP of Quantitative Solutions Group and Client Group Leader for Merkle's financial services and insurance vertical markets.

Zhengda holds a Master's degree in Applied Statistics from The Ohio State University and a Master of Business Administrative degree from The Johns Hopkins University.

Zhengda's Articles, Blog Posts, Webinars and More

Merkle Acquires Pointmarc To Merge Media and Marketing Analytics Services

The deal is the latest in an acquisitions spree for Merkle, which acquired paid search and social agency RKG last July and earlier bought Chicago digital agency New Control, design firm 5th Finger and social commerce shop Social Amp.

Pointmarc will be integrated in to Merkle’s Quantitative Marketing Group, a $100 million moneymaker for the $382 million-a-year company. It will now employ 450 data and analytics professionals, 100 of whom Merkle inherited through the Pointmarc deal.

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