Zimm Zimmermann

Vice President, Personalization
Zimm Zimmermann

With experience that spans more than 20 years in campaign management and 15 years in decision management platforms, Zimm has extensive expertise in developing personalized, integrated (channel and media) customer experiences — or as he likes to refer to them, “Customer Conversations.”  Zimm has proven the value of transforming a company’s customer relationships from campaigns to personalized conversations within both the B2B and B2C markets. He has assisted major brands from a variety of different industries (e.g., Financial Services, Life Sciences, Travel, Entertainment, Insurance, Manufacturing, Online Retail, Technology, and Communications) in defining, developing, and deploying transformative personalization programs.  

Zimm’s enthusiasm (or even “geeky” pride) about a company’s ability to drive incremental revenue and customer loyalty via personalization, marketing automation, and customer conversations can be found in blogs, white papers, publications, and presentations.

Zimm's Articles, Blog Posts, Webinars and More

Tech-Talk: Tap into the Power of Automated A/B Testing and Personalization

Join Adobe and Merkle to discuss A/B testing and optimization as well as uncover the four flavors of automation with Adobe Target Premium!

10 Considerations for Your Personalization Program

10 Considerations for Your Personalization Program

Personalization has evolved beyond simple customer recognition and into the delivery and management of “personal” customer experiences: Experiences that are always-on and flow from channel to channel, and that deliver and manage one-to-one relationships.

Articles We suggest...

It is Time to Rethink Some of Your Marketing Competencies

Marketers are now able to deliver one-to-one personal experiences; yet, a large percentage of companies are still driving to a “one-to-all” or “one-to-many” customer relationship. Zimm Zimmermann explains why (and how) marketers must evaluate and update their programs in an article for Huffington Post.
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The Who, What, When, Why, Where, and How of Personalization

In the context of marketing, you could say, "personalization is the process by which marketing delivers personalized experiences (to consumer and prospect) so as to engage and guide each individual through a set of predefined interactions and conversions." The goal, like all marketing programs, would be to dr