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Zimm Zimmermann

Vice President, Personalization
Zimm Zimmermann

With experience that spans more than 20 years in campaign management and 15 years in decision management platforms, Zimm has extensive expertise in developing personalized, integrated (channel and media) customer experiences — or as he likes to refer to them, “Customer Conversations.”  Zimm has proven the value of transforming a company’s customer relationships from campaigns to personalized conversations within both the B2B and B2C markets. He has assisted major brands from a variety of different industries (e.g., Financial Services, Life Sciences, Travel, Entertainment, Insurance, Manufacturing, Online Retail, Technology, and Communications) in defining, developing, and deploying transformative personalization programs.  

Zimm’s enthusiasm (or even “geeky” pride) about a company’s ability to drive incremental revenue and customer loyalty via personalization, marketing automation, and customer conversations can be found in blogs, white papers, publications, and presentations.

Zimm's Articles, Blog Posts, Webinars and More

Tech-Talk: Tap into the Power of Automated A/B Testing and Personalization

Join Adobe and Merkle to discuss A/B testing and optimization as well as uncover the four flavors of automation with Adobe Target Premium!

10 Considerations for Your Personalization Program

10 Considerations for Your Personalization Program

Personalization has evolved beyond simple customer recognition and into the delivery and management of “personal” customer experiences: Experiences that are always-on and flow from channel to channel, and that deliver and manage one-to-one relationships.

Blog We suggest...

What Kind of Marketing Hero Are You?

Over the course of several years, Aberdeen Group put out a series of research reports discussing Closed-Loop Marketing, Marketing Analytics, and (even) Predictive Analytics. The reports discussed marketing in three basic maturity classes; e.g. Best-In-Class, Average, and Laggard.
Webinars We suggest...

Addressable Customer Experiences for B-to-B

The B2B sales model has been replaced. With digital platforms like LinkedIn and sophisticated CRM programs, you are selling to individuals with specific behaviors and priorities. It’s a B2P world — business to people.
Topics: B2B
Blog We suggest...

5 Elements of a Personalization Definition

Everyone seems to have their own personal take on personalization. Definitions lay scattered across the internet. From Wikipedia to Google to any number of "personalization" vendors, you can find a host of different definitions and interpretations.