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1. Scope of This Privacy Notice

This privacy notice covers those activities provided by Merkle Inc located at 7001 Columbia Gateway Drive, Columbia, MD 21046 (“Merkle”, “we”, “us” or “our”).

It covers use of our website (https://www.merkleinc.com/), marketing for our various brands, our contact with members of the public (for example, within our recruitment process) and with those acting in a professional capacity (such as when enquiring about, researching, reporting on, assessing or engaging in business discussions).


For visitors to Merkle’s web site who are interested in working for us, Merkle collects the personal information that you provide when applying for open positions through our online career center. You may receive additional information from Merkle regarding your application at the address you provide.

We do not use any of the personal information you provide to Merkle to request information about Merkle’s products and services as part of your application for employment or for any other purpose. We do not sell or rent such information.

This privacy notice does not cover any website operated by a third party which Merkle may link to from this website. Please review the privacy notices and cookie policies associated with those websites for details of how they may process your data.

2. About Merkle and our Privacy Philosophy

Merkle is committed to ensuring that the information we use and process is secure while in our care and will be used responsibly. Like our clients, we recognise that the privacy of consumers is paramount in our business, so we continuously seek ways to protect and ensure appropriate use of information related to consumers while promoting policies within the industry that do the same.

To learn more about our Privacy Philosophy please see here.

3. Contacting the Merkle Data Protection Office

You can contact the Merkle Data Protection Officer by post at:

Data Protection Officer
Merkle Inc.
7001 Columbia Gateway Drive
Columbia, MD 21046

Or by email at: [email protected]

4. What Information do we Collect?

  • Your IP address
  • Details of your operating system and browser
  • The page that referred you to our site
  • The pages you visit within our site
  • How you navigate around, click on and otherwise interact with our website pages
  • Use of search boxes
  • Videos you may watch
  • The ID and data within any cookies you have agreed to us placing
  • We may infer a company name associated with your IP address
  • We may infer a location associated with your IP address
  • The date and time of your actions

If you do not allow cookies to be placed then the website will not be able to recognise you on future visits and will therefore be less able to tailor content, including advertising, to that likely to be of interest to you.

When you register your information with us, such as your name and email address, in order to receive marketing literature, white papers and newsletters from Merkle or Merkle’s partners then we will use that information for that purpose.

When you fill in forms or enquire about our services either online, on the telephone, at events, when visiting our facilities or when completing customer surveys:

  • Your name, job title and role
  • Contact information including address, email address and telephone number
  • Your communication and marketing preferences
  • Your attendance at events, either online or offline
  • Details of the organisation you represent
  • Any interests you express in our services
  • Other information you volunteer relevant to your enquiry
  • Other information volunteered by you in response to a survey
  • The date and time of your actions

Should you choose not to provide elements of the information listed in this section then Merkle may only have a partial understanding of your interest in or needs of Merkle and its services and be unable to process requests or fulfil any marketing you may have consented to in the most relevant manner.

  • Our contact history with you
  • Your interactions with emails or other electronic messages we send you. For example, when you open or click on an email
  • Your responses or replies to any marketing we send you
  • The date and time of your actions

5. How We Use Your Information

Merkle provides the framework for organizations to apply database marketing strategies to their marketing programs across mass, direct and digital media. Using a variety of quantitative, information-based solutions, Merkle works with clients to plan, design, execute and measure fully integrated customer relationship marketing (CRM) and digital media buying solutions that allow our clients to market products and services more effectively.

Merkle engages in Interest Based Advertising on this website and with the solutions that we offer our clients. Interest Based Advertising is the collection of data across multiple non-affiliated websites and mobile applications for the purpose of creating interest segments to be used for ad targeting and content customization. For example, if you visit this website, we or one of our advertising partners may record your visit in a cookie which may result in your seeing a targeted ad when you visit a different website. For more information about interest based advertising and the ability opt-out from this practice across multiple companies, please visit http://www.aboutads.info/choices/.

Merkle makes available a subset of our offline data available for use by our clients and partners in an online environment to help augment the solutions we offer. We use reasonable privacy controls and adhere to standards such as the DAA code when we onboard this offline data into a digital setting. Similarly, where our solutions are able to infer that two or more browsers or devices are likely to belong to the same user or household, we may note in our systems that those browsers or devices are linked. Some media buying platforms such as Facebook enable Merkle to purchase media for our clients using personal information such as email addresses, and Merkle takes steps to honor the privacy restrictions imposed by those platforms.

Information Management. Merkle provides information management and marketing services designed to help companies improve their marketing strategies and programs. These services may involve third parties and may utilize cookies, web beacons, or other tracking or retargeting mechanisms. When we provide these services to our clients, we process information according to the terms and conditions of the contract with our clients. Accordingly, Merkle relies upon the instructions of its clients with respect to the use of marketing information and ultimately our clients advise us as to a consumer's preferences or opt-in/opt-out choices.

Information Products. Merkle hosts and maintains various third-party data on behalf of our clients. When Merkle provides data products to our clients we adhere to the terms and conditions defined by third party suppliers of such data.

We may use Google Analytics and other partners for the following purposes:

  • Remarketing (showing our ads on third party websites) and other forms of interest based advertising. Merkle and third-party vendors, including Google, use cookies to inform, optimize and serve ads based on someone's past visits to our website.
  • Google Display Network Impression Reporting. Merkle and third-party vendors, use cookies to report how our ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.
  • Google Analytics Demographics and Interest Reporting. Merkle uses data from Google's Interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to inform our marketing strategy.

6. How Long Do We Keep Your Personal Information?

Merkle keeps personal information only for as long as we need it for our legitimate business purposes or to provide you with the services you have requested.

We may also be obliged to retain your information for legal reasons such as when asserting your rights or assisting you with the exercise of your rights. 

7. Who Your Personal Information May Be Shared With

Merkle acts as a processor on behalf of its clients, providing customized services that enable organizations to manage their customer information efficiently in such ways as reducing data-processing timeframes, increasing marketing efficiency, and applying database marketing strategies. Merkle processes marketing information of its clients and on behalf of its clients. In this capacity as a processor on behalf, Merkle acts on the instructions of its clients and does not control or share such data without direction from the client.

8. Where and When We Send Personal Information Abroad

As Merkle is a global organization, we may transfer your personal information to Merkle in the United States of America, to any Merkle group company, or to third parties and business partners. By using our websites and solutions or providing any personal information to us, you consent to the transfer, processing, and storage of such information outside of your country of residence where data protection standards may be different.

Merkle previously certified under the U.S.-E.U. Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland, though does not rely on the Safe Harbor in order to comply with EU law. For such data processing, Merkle takes appropriate steps, in accordance with EU data protection law, to apply appropriate safeguards of protection, such as the Standard Clauses approved by the European Commission. 

Following the ruling of the European Court of Justice on October 6, 2015 regarding the validity of the Safe Harbor, and in light of evolving regulatory frameworks, Merkle may participate in other frameworks approved by relevant regulatory authorities from time to time.

9. Your Rights Over Your Personal Information

Merkle enables users to opt-out from certain uses of information in a digital environment. If you want to opt-out from our solutions from the browser you are currently using, click here and our systems will attempt to place an opt-out cookie on your computer.

You may also visit http://www.aboutads.info/choices/ to have the option of opting out of many of Merkle’s partners. Please note that if you clear cookies from your browser, you may need to renew your opt-out choice. The mobile operating systems (e.g., Android and iOS) have their own opt-out mechanisms that apply IBA in mobile app environments. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android)

While Merkle does not respond to Do Not Track signals, when our systems detect the presence of our opt-out cookie or a mobile o/s opt-out indicator, our solutions will stop engaging in IBA for the opted out browser or device. And if we have linked two or more browsers or devices as described above, our systems will attempt to sever the link for the opted out browser or device.

Responsible marketing companies respect your choice to not receive direct mail advertising.  Merkle uses Direct Marketing Association (DMA) resources to suppress the names and addresses of individuals who have notified the DMA that they do not want to receive advertising by mail. 

If you would like to opt out of direct mail advertising, send your complete name and address to: DMA Mail Preference Service  P.O. Box 643  Carmel, NY 10512

Responsible marketing companies respect your choice to not receive telemarketing calls. Merkle uses DMA resources to suppress the phone numbers of individuals who have notified the DMA that they do not want to receive telemarketing calls.

If you would like to opt out of telemarketing calls, send your complete name, address and telephone number to: DMA Telephone Preference Service  P.O. Box 1559  Carmel, NY 10512

10. How We Keep Your Personal Information Safe

Merkle will not disclose to third parties personal data processed in this capacity, except as permitted or required by the processing agreement or as otherwise required by law. Merkle has reasonable security measures in place to help protect personal data from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

Merkle has implemented reasonable, industry-standard security policies, standards and practices designed to protect information from internal and external threats. The degree of protection for each piece of information is based on the risk and consequences associated with having that information compromised. While no security measures will provide for absolute security, all Merkle employees responsible for the management of information have the responsibility to adhere to Merkle’s documented security controls, which are developed commensurate with the understood risk.

11. Cookies

A cookie is a small file which may be downloaded to and stored on your computer, phone, tablet or other device when you visit a website.  More general information about cookies is available here.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by being able to remember your choices and preferences.

We use traffic log cookies to identify which pages on our websites are being visited. This helps us analyse data about web page traffic and improve our website’s reliability and to tailor it to customer needs.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you on your computer, other than the data you choose to share with us.

Site specific cookie information and help in understanding, making choices about and managing cookies can be found within our cookie notice.

12. Updates to the Privacy Notice

We may make changes to this Privacy Policy from time to time. When we do, we will update this page. You should review this page from time to time to ensure that you are happy with any changes that have been made.

This policy is effective from November 20, 2018.