We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Scott Brenneman

Associate Director, Solution Management

Scott's Articles, Blog Posts, Webinars and More

What Comes First: Strategy or Technology?

If you’re like many marketers, you have a love-hate relationship with technology. It is both an enabler and a hindrance to your success. This article by, Scott Brenneman, Associate Director, Technology Strategy at Merkle, will help guide you through choosing the right technology strategically and thoughtfully.

How to Manage Leads Intelligently

How to Manage Leads Intelligently

Ultimately, how you manage leads can be the difference between success and failure.

Blog We suggest...

The New Customer Retention

Keeping an existing customer is more valuable to your company than trying to find a new one. So how can B2B marketers go about retaining their customers in the 21st century? Here are three key considerations.
Topics: B2B
Blog We suggest...

The Essentials of Cross-cultural Communication and Account Management

Working on a global account with an international team based on four continents in over a dozen cities brings tremendous rewards. Yes, managing time zones can be a challenge, but I’ve found a real joy in connecting with people who have incredibly diverse backgrounds.
Topics: B2B | More