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Scott Brenneman

Associate Director, Solution Management

Scott's Articles, Blog Posts, Webinars and More

Identity Resolution

How Identity Resolution Enhances a Customer Data Platform

The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.

What Comes First: Strategy or Technology?

If you’re like many marketers, you have a love-hate relationship with technology. It is both an enabler and a hindrance to your success. This article by, Scott Brenneman, Associate Director, Technology Strategy at Merkle, will help guide you through choosing the right technology strategically and thoughtfully.

Blog We suggest...

The New Customer Retention

Keeping an existing customer is more valuable to your company than trying to find a new one. So how can B2B marketers go about retaining their customers in the 21st century? Here are three key considerations.
Topics: B2B