Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model for the men's college basketball tournament. Now, if you're an analytics-oriented college student, it can be your turn.
Coleen Kuehn has been listed as Ad Age’s Women to Watch — having served as the president of Media.com; executive director at MediaCom; executive vice president at Havas; president of client leadership at MediaVest, and now leading Merkle’s media solutions as chief media officer. Her experience with brands such as Coca-Cola, American Express, Walmart, Yahoo!, NBCUniversal, Exxon Mobil, and Volvo barely scratch the surface of her expertise across industries.
I had a chance to catch up with one of the brightest and funniest individuals you can meet, Zimm Zimmermann of Merkle. I can guarantee that you’ll walk away from a conversation with Zimm smiling. He is one of the foremost thought leaders on personalization and orchestration and a sought-after resource in our organization for his years of expertise.