Amazon and eRetail - Page 2

Latest Posts

4 Considerations for Amazon Advertisers as They Prepare for Prime Day 2020

Authored by: Kristina Kroemer |
Published on: Sep 08, 2020

While many of the same tactical Prime Day preparations we’ve talked about before still apply, there are several considerations unique to Prime Day 2020 that advertisers should keep in mind.

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Amazon’s Prime Day has been delayed until October. What does this mean for marketers?

Authored by: Meredith Morrow, Abby Tebbenhoff, Tyler Withers |
Published on: Aug 05, 2020

Amazon recently announced that Prime Day has been pushed back to October this year. Given the shifting landscape with COVID-19, the impact of Prime Day falling so close to the holiday season will be felt across the industry.

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

Amazon Attribution Gives Advertisers a Fuller Picture of the Path-to-Purchase

Authored by: Melissa Reilly |
Published on: Jun 04, 2020

Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.

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Reinforcing Your Brand Story on Amazon Through Additional Placements

Authored by: Danielle Waller |
Published on: May 15, 2020

There are a variety of ad formats and tools available for advertisers to elevate their brands through Amazon, whether they’re selling on Amazon or not.

Topic: Media | Amazon and eRetail

Merkle Q1 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Apr 28, 2020

The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.

Why Non-Retailers Must Consider Advertising Through Amazon

Authored by: Melissa Reilly |
Published on: Apr 13, 2020

Amazon offers a robust set of advertising opportunities for brands in financial services, travel, and other verticals that don’t include the physical exchange of products.

Topic: Media | Amazon and eRetail

Merkle Q4 2019 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jan 28, 2020

The Q4 2019 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.