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Latest Posts

Audience Insights and Strategy for Nonprofits in the New Normal

To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?
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Audience-Led Marketing in the Google Marketing Platform

Google Marketing Platform (GMP) offers several opportunities for the onboarding, creation, analysis, and activation of audiences. Here's what marketers need to know.
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