Blog - All Analytics

With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. ​Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.

How can you build a strong program foundation with remarketing and tailor your messaging strategy with activity-based audiences?

To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?

Google Marketing Platform (GMP) offers several opportunities for the onboarding, creation, analysis, and activation of audiences. Here's what marketers need to know.

Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.

To inform engagement and re-opening strategies, we set out to uncover the status of overall physical and economic health at the US county level. Find out how these free dashboards can help across several vertical.

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.

Machine learning, deep learning, and Artificial Intelligence (AI) are terms that often seem to be used interchangeably. Lets dive into the differences.