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Latest Posts

10 Considerations for Your Personalization Program

Personalization has evolved beyond simple customer recognition and into the delivery and management of “personal” customer experiences: Experiences that are always-on and flow from channel to channel, and that deliver and manage one-to-one relationships. Personalization is never defined by marketing technology; instead, personalization should be a strategy focused on delivering seamless customer experiences across all channels and throughout the entire journey. To that end, every company should look at several criteria to define a customer’s interaction with its brand.

DMP: The Key to Audience-Centric, Cross-Channel Targeting

Many companies are unable to distinguish their existing customers from their potential prospects when it comes to the individuals who engage with them across the different digital channels. That’s where a data management platform (DMP) comes into play.

Your Cost Per Dollar Raised Metric is Wrong

Most marketers measure the effectiveness of each fundraising channel with cost per dollar raised or income per name. Guess What? These metrics are wrong. They are not inaccurate due to lack of trying. In fact, many spend considerable effort ensuring these metrics are extremely precise. Unfortunately, precision is not the same as thing as accuracy.
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