Blog - All Analytics

Marketers are challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookieless” world. Here's what you need to know.

Audience Mastery can best be described as the ability to identify your audience, understand their needs and beliefs toward your brand, and the ability to consistently deliver (and measure) the right experience at the right moment. But where do you start?

Using Neuroanalytics™ to gain detailed understanding and lead with empathy has never been more critical to business continuity.

As we continue to move forward during these uncertain times, organizations can start shifting funding to those areas that will aid in fast tracking data points and insights.

It’s fair to say that CRM is all about delivering the ”best” experiences possible to any given customer at any given moment. To do this, CRM strategists must see the customer experience through three different, (yet connected) sets of eyes.

Merkle recently welcomed Lisa White as our new capability lead of Digital Experience. Learn more about her and what she is focused on this year.

With Adobe Experience Platform (AEP), companies can make disparate data sets work together and be understood. Here we will explore a few applications that will facilitate this.

Facebook provides a variety of powerful targeting solutions to help advertisers reach both new and existing customers.