Blog - All Analytics

As PegaWorld 2019 comes to a close, here are some key takeaways from the conference.

Building out an analytics center of excellence (COE) can help create value for your program by using analytics as the glue that bonds you to your customers, and to the other teams involved to make marketing happen.

With the advent of digital marketing and machine-based learning, technology has revived the hopes of marketers in their ability to quantify the value they and their campaigns bring back to the business.

The way companies do business and view customer relationships today has drastically changed. Knowing who your customers are and providing seamless experiences is more critical than ever.

Today, personalization is a expectation for most consumers. However, progressing beyond siloed, one-size-fits-all campaigns and tactics can seem daunting.

Getting reporting right will save an organization time and effort in extra analysis and trying to piece different stories together. Learn how to present reporting efficiently.

As Adobe Summit wraps up this year, here are 3 key takeaways from the show.

Learn about how big industry players with large databases personalize their marketing with these 4 key themes that we saw at IBM Think 2019.