Blog - Digital & User Experience

Here are three common Adobe Experience Manager pitfalls to avoid so you can deliver a better experience for your customers and work more effectively for your brand.

Creating a dashboard that addresses its intended questions is ideal but to do so you need to take a step back and look at it through the eyes of the end user. Here are 7 tips to help you get started.

Find out how customers really feel about experience and how experience changes their buying behaviors.

As we wrap up Merkle's 2019 Executive Summit, there were some prominent takeaways that brands should take note of.

What drives consumers to buy from one company over another, when the function of the product is essentially the same? It is all about the experience.

Good content creation always considers audience or business interest with specific problems. As a content marketer, it’s worth your while to embrace the approaches covered here to engage your audience in a relevant and meaningful way.

People interpret personalization in various ways. At Merkle, we think about personalization as an ongoing exchange, not just a one-time project.

I can't stress enough how important it is to always be testing in your marketing campaigns. Whether it be creative, audience, format, or offer, developing a test and learn plan with your client is a necessity if you want to keep growing and evolving. Here are some tips on how to get started, along with key milestones for planning.