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Blog - Digital & User Experience

Latest Posts

An Excerpt from the 2015 Marketing Imperatives

The rapid digitization of media and channels has created a growing and constantly fragmenting number of highly dynamic addressable audience platforms at scale, like Google, Facebook, and Twitter. These first- and third-party platforms enable targeted, personalized experiences at an individual level, facilitating the delivery of branded content across devices and throughout the buying cycle.

Boost Responsive Performance with Image Optimization

Looking to improve the performance of a responsive site? Begin by funneling your efforts into image optimization. The average website devotes 70% of its data-size to images, which means attention spans and data plans everywhere will thank you for putting your imagery on a digital diet.

A Luxury Daily Woman to Watch, Kristy LaPlante

Kristy LaPlante is one of only 25 leaders in luxury marketing to be given an honor by Luxury Daily, through inclusion in their annual list of “Luxury Women to Watch 2015.” We couldn’t be more proud! Therefore, we wanted to take a moment to highlight some of the hard work Kristy does for Merkle and her clients.

To Geo-Target or Not to Geo-Target

There are pros and cons when it comes to a geo-targeted campaign structure, and many considerations to identify what is right for your brand. Some clients require geo-level campaigns for reporting purposes, but there are strategies to achieve the same level of data insights without the task of creating and managing numerous duplicate campaigns based on geography.
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