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Blog - Marketing Cloud Platforms

Latest Posts

Unlocking Personalized Customer Experience with Data

Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.
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Build Martech for Now, Scale as You Go

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.
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How to Work Technical Capabilities Into Your Cloud Strategy

At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative. Let's use the CDP as an example that shows how to address that first project.
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The 8-Step Approach to Cloud Strategy

Looking for a cloud roadmap for success? We will outline eight steps that marketers need to know.
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Instrumenting the AWS Cloud Migration Deployment

One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.
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