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Blog - Marketing Database & Data Management

Latest Posts

A CDP is Not a CRM Replacement

CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.
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Understanding the Enterprise Data Platform: Key Use Cases and Architecture

An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.
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2021 Imperatives for the Health Marketer

The pandemic forced health organizations to scrutinize their business-as-usual engagement models and reevaluate their strategies for delivering the total customer experience.
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How Can Rapid Audience Layer Help Retailers?

RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
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