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Blog - Media & Entertainment

Latest Posts

7 Strategies for Driving TV Tune-in

TV networks are facing both a challenge and an opportunity brought about by a wealth of must-watch quality content and viewer's unprecedented freedom of which device and channel to view their favorite show.

Targeting and ROI

This is part two of a three-part series where I sit down with Bill Harvey, cofounder of TiVo Research (formerly TRA), to discuss the state of the evolving television industry. In this video, we discuss targeting and ROI.
Topic: Media

Addressable TV Today and Tomorrow

Networks like NBC, CBS, or ABC sell their content to cable companies. Those cable companies then deliver that content to households via cable subscription fees. When networks sell their content, they typically include two minutes per hour of blank space within the content, or four 30-second ad spots.
Topic: Video | Media

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