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Blog - Retail & Consumer Goods

Latest Posts

Your Guide to the Adobe Commerce Platform

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.
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Three Ways to Assess Performance When Year Over Year Doesn’t Work

Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark. How can we gauge success when comparisons between 2020 and 2021 simply aren’t relevant?
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Are Retailers Meeting Advertisers Needs?

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.
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Merkle Q3 2020 Digital Marketing Report Released

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.
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