Media Strategy & Planning - Page 4

Latest Posts

Google Marketing Platform: Combining Adtech and Analytics for the Ultimate Powerhouse

Authored by: |
Published on: Aug 16, 2019

Find out how Google Marketing Platform (GMP) can help you create an adtech stack and an analytics powerhouse.

Topic: Marketing Technology | Media

Merkle Q2 2019 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 23, 2019

The latest edition of the Merkle Digital Marketing Report is now available for download, complete with insights on all of the most important digital trends taking shape in Q2 2019.

What Advertisers Should Know About Impressions vs. Viewable Impressions

Authored by: Joey Scully |
Published on: Jul 17, 2019

Not sure how to think about the difference between impressions and viewable impressions for your campaigns? Read on to find out about the importance of the distinction and what you should do about it.

Topic: Digital Marketing Channels | Media | Display

Amazon Advertising RFP Questions You Should Ask Agency Partners

Authored by: Todd Bowman, Danielle Waller |
Published on: Jun 03, 2019

What are the most important questions for vetting and deciding on an agency for Amazon ads management?

Topic: Digital Marketing Channels | Amazon and eRetail

Merkle Q1 2019 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Apr 23, 2019

The Q1 2019 Merkle Digital Marketing Report is now available for download, complete with expansive analysis and commentary on the biggest digital marketing channels.

The Best Digital Advertiser? Who won the 2019 Digital Bowl and Why

Authored by: Andrew Galuppo |
Published on: Feb 04, 2019

Which big game advertiser took home the trophy in Merkle's 2019 Digital Bowl Report? Find out how this year's winner leveraged paid search, organic search, social media, and digital media to support their tv spot.

Topic: Media | Social

Merkle Q4 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jan 29, 2019

The Q4 2018 Digital Marketing Report is available for download and once again features in-depth analyses across the most important digital marketing channels and platforms today.

Merkle Q3 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Oct 23, 2018

The Q3 2018 Digital Marketing Report is available for download and once again features in-depth analyses across the most important digital marketing channels and platforms today.