Blog - All Performance Media

Prime Day is one of the most important events of the year for Amazon advertisers. If you are not yet thinking about how to prepare for Prime Day, now is the time!

There are some paid search practices that warrant revisiting, or exploring for the first time, as consumers become comfortable with going back into stores and public spaces.

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

If marketers have learned anything in the last year, it’s the need for adaptability and a healthy appetite for change. Through that lens, the looming “cookiepocalypse” presents an opportunity for much-needed evolution within a behavioral advertising ecosystem that has historically enabled many brands to operate with a relatively low level of sophistication.

As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?

The buzz and advancements in advertising on TikTok continue to increase as user consumption continues to grow, deepen, and evolve. It may not be the first platform for advertising dollars today, but its rise is something to keep a pulse on.

In recent years, we’ve seen a rise in retail media networks (RMNs) that allow the retailer’s vendors and suppliers to reach their customers in a commerce moment. However, there is additional opportunity for RMNs to partner with non-endemic (NE) advertisers, which can result in significant gains for both parties.

Last week, Google announced that Responsive Search Ads (RSAs) are now the default ad type within Google Ads for Search campaigns. While this update does not require any immediate action, it still sets an important tone for advertisers to pay attention to: a continued shift toward automation and machine learning.