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Blog - All Performance Media

Latest Posts

We Closed 2020. Is Your Digital Strategy Ready For 2021?

Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.
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How 2020’s Events Have Paved a Digital Health Transformation

The pandemic has held a magnifying glass up to the US healthcare industry that highlights both the heroism of frontline workers as well as the flaws within an industry that, at times, delivers poor customer experiences.
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Google Unpaid Shopping Listings: Where Are They Now?

Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.
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Five Takeaways from Cyber Weekend

Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.
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Are Retailers Meeting Advertisers Needs?

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.
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