So, the planning phase is really the most ignored phase in large-scale deployment. And it's interesting in that a lot of companies really just want to skip to the fun stuff, to the doing. But planning and having a robust planning process is actually highly predictive of successful outcome, and understanding what's involved is really important.
So with Merkle, we use our transformation approach, which is called the "vision value roadmap." So it lays out the future-state vision, the business value, as well as the roadmap to implementation. We have found that successful transformation initiative were two times more likely to indicate that the organization put in place a formal program management office and a robust planning process.