Merkle is pleased to be speaking at the BankAI taking place September 27-28 in Austin, TX.
This two-day event will bring together visionaries, practitioners and business leaders who are working through these questions and finding the sweet spot for artificial intelligence, where it improves products and services and brings efficiencies without creating unintended consequences.
Omni-Channel Orchestration and the Regions Bank Journey
Join Merkle and Regions Bank to learn about the evolution of ROSIE, the real-time, centralized marketing brain that influences customer interactions across multiple channels. Follow the Regions journey of launching personalized Next Best Actions and find out why Artificial Intelligence is essential to reaching their full omni-channel vision.
-Lay a strong foundation before jumping in with Artificial Intelligence
-Real-time decisioning requires real-time program management
-Define your success criteria up front
-This is a new approach to ‘business as usual'