Leveraging the CDP to Transform into a Customer-Centric Business
With the advent of the CDP, businesses are a big step closer to realizing their dream of true customer centricity with personalization in every interaction.
A CDP makes it possible to unify all of your customer data to understand each customer as an individual, and then engage them with personal relevance across every channel.
But technology is only one part of the equation. Your organization must implement the CDP structure itself to operationalize it and realize the full benefits.
In this keynote, panelists from leading consultancies will discuss:
How their clients are thinking about the role of the CDP in their organizations
What advice they offer businesses as they seek to integrate their customer data with a CDP
The importance of cross-channel activation at the 1-to-1 level
Organizing for operational success
Examples of how their clients leverage the CDP to transform their business to drive deeper and more impactful customer engagement
Vice President, Technology, Chief Solution Architect, Merkle