With an extensive background in data, analytics, and machine learning, Alejandro is responsible for Merkle’s audience targeting solutions across various industries including telecom, insurance, wealth management and healthcare. Prior to joining Merkle in 2008, he was part of GEICO's Underwriting Research group, developing next-generation risk classification models.
Alejandro earned his Bachelor of Science in Applied Mathematics from the University of North Carolina at Chapel and holds a Master of Science in Geology from the University of Colorado.
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