Alex Macht supports Merkle’s marketing technology consulting strategy practice, focusing on marketing technology solution strategy and technology enablement. Alex has 5 years of data management, analytics, and marketing technology experience, with expertise in DMP’s, audience onboarding, segmentation, analytics, and executing on data-driven strategies.
Alex assists clients in understanding, assessing, and deploying technology and organizational change management in the complex Marketing Technology space. Alex delivers agnostic recommendations to solve customer-centricity and people based marketing initiatives, organizational change management, and leveraging and integrating technologies to meet business objectives.
Prior to Joining Merkle, Alex played a lead consulting delivery role at Epsilon bridging the company’s core id management and database and email marketing offerings with new digital onboarding, data management and digital activation strategies. Alex led MarTech and AdTech strategy and implementation engagements for fortune 100 companies in the Logistics, Media and Entertainment, Telecommunications, Travel, and CPG verticals.