Connie Xin is an R&D analyst at Merkle China’s Media and Search team based out of Shanghai. After receiving her M.A degree in Advertising from The University of Texas at Austin, Connie worked in the U.S. and China on Google and Baidu SEM and SEO for 2 years. Drawing from her international background, strong bi-lingual and analytical skills, Connie helps global brands navigate the complicated Chinese media landscape and create meaningful connections with local audience.
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