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Craig Heiter

Senior Manager, Strategy & Insights, Merkle Promotion & Loyalty Solutions
Craig Heiter

Through a mix of creativity and data, Craig creates loyalty and promotions frameworks that directly impact the objectives of his clients. In his role as a Senior Manager of Strategy & Insights, Craig uses his 11 years of marketing and advertising experience to build meaningful and compelling solutions for brands. While at Merkle, Craig has helped many national and global brands, like Dunkin' Brands, Clorox, Cedar Fair, and Ford Motor Co., develop deeper relationships with their customers through precise strategic planning. Prior to joining Merkle, Craig led digital and social media content strategies for General Motors, Pulte Homes Group, FIAT USA, and Manchester United's corporate sponsorship with Chevrolet. Craig holds a double-major bachelor's degree in Advertising & Promotions and Communication Studies from Western Michigan University, as well as a Master's of Science in Integrated Marketing Communications from Eastern Michigan University.

Craig's Articles, Blog Posts, Webinars and More

Blog We suggest...

Rewarding Consumers through Re-Emergence

A staple of any brand’s strategy to successfully engage in this new landscape should be to place a focus on its most valuable advocates: engaged and loyal customers.