Diana is a Senior Vice President for Customer Strategy leading the Financial Services vertical. With over 20 years’ experience, Diana and her team support the top 50 banking, payments, fintech, and wealth management clients. An avid evangelist of People-Based Marketing, she works with her team to design integrated marketing programs.These programs leverage industry ‘best practice’ experience coupled with customer insights and data to create omni-channel, addressable marketing programs. Diana also supports clients to enable digital transformation. This includes helping them to define the future state vision, developing use cases, and business assessments to support marketing investment decisions and value realization.
Prior to joining Merkle, Diana has led strategic planning teams for various database marketing with a focus on banking and wealth management clients, most recently as SVP of Strategic Planning for Harte-Hanks Financial Practice. She has also served on the client side in various capacities including enterprise level strategic planning, segment management, credit card, lending, and deposits marketing.
Diana has participated as a guest speaker in national conferences including DMA, CBA, and has been published in DM News and Bank Marketing. Diana earned an MBA with honors as well as a B.S. in Marketing from the University of Central Florida.
Clients that Diana has directly strategically partnered with over her career include Citizens, TD Bank, Ally, KeyBank, American Express, PNC, Regions, HSBC, Fifth Third, and Vanguard.