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Dirk Herbert

Chief Strategy Officer
Dirk Herbert

As Chief Strategy Officer for Dentsu Aegis Network U.S., Dirk’s focus is to is to realize DAN’s vision of “innovating the way brands are built” by evolving and orchestrating the network's strategic capabilities to help clients and agencies thrive in a digital-centric world where business success is no longer predicted on marketing at consumers but mattering to people.

 Prior to joining Dentsu Aegis Network, he successfully led global marketing strategy departments across a range of blue-chip organizations. On the client side, Dirk has led product marketing and marketing strategy at Apple and Disney. On the agency side, Dirk has built and led integrated marketing strategy & digital transformation practices at Ogilvy, McCann, FCB and most recently at iCrossing - across a range of B2B and B2C clients including Amazon, AT&T, Bayer, Bridgestone, Electronic Arts, HP, IBM, Levis, L’Oreal, Microsoft and Toyota.

 As a 25 year marketing veteran, Dirk can point to a successful track record of driving strategic business initiatives for clients - from digital transformation efforts to innovative marketing and media programs that have earned Effie and Cannes Lion awards for their effectiveness and creativity.  And he’s been recognized for his ability to turn a data-fueled, insights-driven Strategy function into a competitive advantage that drives both organic and new business growth for the agencies and clients he supports.

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