SVP, Vertical Practice Lead – Health & Non-Profit, Merkle
Follow Jane Portman:
In this role, Jane is responsible for establishing each vertical’s unique positioning in its respective industry. She leads the development of innovative solutions that support the evolving business needs of her diverse clients across both Health and Non-Profit. Jane connects the power of Merkle’s full-service offerings across performance media & creative, customer experience, and promotions & loyalty to help the world’s best health brands create competitive advantage through customer experience transformation. Prior to her current role, Jane led the Health Analytics Solution Group at Merkle. Her background in data and analytics has been fundamental in the development of unique data-driven industry solutions and go-to-market strategies in Health.
Jane has over 15 years of experience solving client challenges and providing strategic perspective through an industry lens. In her career leading multiple analytics teams, Jane focused on creating innovative data-driven solutions to optimize customer experience through targeting, segmentation, measurement, and actionable insights. Prior to joining Merkle, Jane worked at Publicis where she developed enterprise-level bespoke CRM analytic solutions that were adopted by Publicis affiliates. Jane also has extensive client-side and out-of-industry experience, having worked at Newsweek and E*TRADE Financial.
Jane Portman |
Published on: Jan 08, 2021
The pandemic has held a magnifying glass up to the US healthcare industry that highlights both the heroism of frontline workers as well as the flaws within an industry that, at times, delivers poor customer experiences.
Adam Lavelle, Philip Gaughran, Jane Portman, Anne-Marie Schaffer |
Published on: Dec 01, 2020
2020 caused major disruption across all industry verticals, with brands required to pivot their messaging and embrace digital transformation to meet consumers’ demand for safety and convenience at an unprecedented time.
Jane Portman, Lynda Gordon, Kent Groves, PhD, Olympia Mantsios, Peter Rogers, Jeff Tomaso |
Published on: Jun 29, 2020
The Covid-19 pandemic has created massive disruption, upending familiar treatment pathways and business-as-usual engagement models. This disruption is forcing healthcare marketers to take a critical eye to traditional approaches and to rethink their strategy for customer engagement and growth.
Kent Groves, PhD, Jane Portman |
Published on: Sep 13, 2019
One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.
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