Jari has more than 15 years of experience in digital and social media marketing, ten on the client side and five as a consultant. As a consultant, she worked with a range of companies seeking to leverage digital and social media marketing. She developed strategic plans for digital and social media marketing and worked with advertisers to ensure continuous optimization through the program lifecycle. As an adviser, she worked with clients providing direction to enhance agency relationships and collaboration to ensure efficient program implementation and optimal outcomes.
Prior to joining Merkle she spent five years as a Senior Digital & Social Media Consultant with MRA Advertising Production Services where she was responsible for advising FT500 clients, including Novartis, GlaxoSmithKline Consumer Healthcare (GSK), and Colgate, on how to leverage digital marketing budgets for domestic and global agency annual and project SOWs.
Before her days as a consultant, she worked at GlaxoSmithKline Consumer Healthcare as an internal digital subject matter expert, working with teams to develop award winning and highly measurable consumer and healthcare professional digital programs for brands including Abreva, Sensodyne, and alli.
She holds a BA in Creative Writing and a MS in Marketing