As the head of Merkle’s nonprofit strategy team, Jeff and his world-class team of strategic fundraisers help leading charities such as American Cancer Society, Susan G Komen, Habitat for Humanity, CARE and others maximize the value of their direct marketing fundraising programs, with a total managed portfolio of over $500 million in revenue. By delivering innovative online, offline and integrated fundraising strategy incorporating Merkle’s full suite of analytic and integrated marketing database services, Jeff brings a unique service to the nonprofit sector. He also is instrumental in defining the nonprofit vertical’s go-to-market strategy and services, and in driving new business development. A recognized industry expert, Jeff has 30 years of experience delivering successful marketing programs within the U.S. and Europe, the last 15 in nonprofit, preceded by work in automotive, pharmaceutical, and electronics marketing. He is an industry thought leader and regular contributor to industry publications such as the Chronicle of Philanthropy, Fundraising Success, national publications USA Today, New York Times, and has reached more than 30,000 nonprofit professionals via live webinar, conference, and industry event presentations.
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