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Kartik Poduval

AVP, Ugam, A Merkle Company
Kartik Poduval 4:3

Kartik Poduval is AVP at Ugam, a Merkle company with over 15 years of experience and currently leads the analytics project engagements with multiple Banking and Financial Services clients. He brings a diverse experience in solving various business problems across CRM, Pricing & Fraud Analytics.

He has helped clients launch multiple data products to drive customer acquisition and retention efforts. He has led development and deployment of a Liability Product-Pricing Solution, which significantly enhanced the ability of the business to react to changing market scenarios and was recognized as a benchmark application across the banking client.

Through implementation of AI and Machine Learning algorithms, he has enabled clients build a deeper understanding of customer behavior and attitudes, thereby help transform customer experience strategies.

Kartik was previously with HSBC Bank. He holds an MBA from SP Jain and a bachelor’s degree in Computer Engineering from Cochin University.

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