Michael has been in the digital analytics industry for over a decade. He has led large-scale analytics and strategy engagements for some of the world’s best brands like Microsoft, Holiday Inn, Mazda, Chrysler, SONY, and many others.
Michael is responsible for leading solutioning and strategy for Merkle’s Experience Analytics team. He helps brands identify and implement digital marketing analytics solutions and tools that uncovers stories, insight, and ultimately bring to fruition a stronger personalized customer journey.
He does this by leveraging market research, thought leadership, and tools like R, SAS, and other advanced analytics methodologies to dig deeper and see what is driving engagement.
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