Michael Zawoiski is a Senior Manager helping to lead our Performance Media Analytics and helps our clients find fact-based actionable insights that strategically drive their businesses. Michael has worked with many clients over a wide range of industries including Automotive, B2B, Financial Services, Food, Healthcare, Insurance, Marketing, Retail, Technology, and Travel, always with an emphasis on leveraging data and analytics to increase growth by initiating and overseeing such projects as the automation of data pipelines and reporting visualizations, construction of forecasting models, KPI development, measurement plans, determining segmentations, developing long-term roadmaps and providing incrementality testing, MMM and MTA POVs.
