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Oliver Walker

VP, Digital Analytics, Merkle EMEA

Oliver is Head of Research and Analytics at B2B International and is part of the agency’s senior leadership team. He fronts the development of new research methodologies, seeking to adapt and apply these to the demands of business-to-business markets.

Oliver is a seasoned b2b researcher with over 15 years of practical experience amassed from hundreds of projects. He co-authored the most recent edition of Market Research in Practice, a widely used reference in the field.

Day-to-day, Oliver is closely involved with some of B2B International’s largest accounts across technology, energy, and financial services verticals for brands such as Vodafone, Kaspersky, Marsh and E.ON.

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