Yi is the Associate Director managing AbbVie’s HCP digital analytics including paid/own/earned channels as well as interactive sales aids and representative email programs.
Before AbbVie Yi worked as the Senior Director of Strategy and Analytics for Sears Holding where he managed the Sears.com and Kmart.com digital strategy and analytics teams as well as paid channels. Before Sears Holding he worked as Director of Advanced Analytics for Starcom & MediaVest (SMG), the Publicis’s media arm, managing a stack of clients’ media investment such as Starbucks and Ally Financial.
Yi has a Masters Degree and was a Doctoral Candidate from University of Miami majoring in Economics. He lives with his wife and their daughter in Chicago.
