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AdTech & MarTech 101: Don’t Build A Maginot Line

In my earlier blog, The Synchronicity Between Business & Data Analytics, I looked at the need for businesses to evaluate the Who, Why and What of Data Analytics to prevent them from falling into the Solow Paradox.
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Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.
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