Opinion – We are at risk of falling into the Solow Paradox.

In my earlier blog, The Synchronicity Between Business & Data Analytics, I looked at the need for businesses to evaluate the Who, Why and What of Data Analytics to prevent them from falling into the Solow Paradox.

What does the concept of being a “data-driven organization” really mean? A data-driven organization identifies the insights it needs data to inform, effectively manages that data and empowers its team to use the data.

Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready.

In part one and part two of the Digital Transformation series, we talked about the Head and Heart of digital transformation.

In part one of the Digital Transformation series, we talked about the 'Head', which is the vision.

In the first part of the digital transformation series, we aim to bridge the widening gap between digital transformation ambition and execution thereby making this jargon-heavy world a bit more real and tangible.

Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.